There will always be a place in America's consumer-centric culture for energetic go-getters in the areas of marketing, sales, and service. This program, set in a marketing agency environment, introduces students to an account director/senior associate, an account director/partner, an associate creative director, and a managing partner. Background information on the field in general and the education needed to really excel is included. Also, the ability to build and maintain strong client relationships is stressed.